Ireland’s Hidden Heartlands: Tourism reports and insights

A central source of visitor resources, tourism insights and brand guidance for businesses and partners working across Ireland’s Hidden Heartlands.

Ireland’s Hidden Heartlands visitor resources

Access visitor guides, destination stories, tourism facts and local insights to help people explore Ireland’s Hidden Heartlands.

Sales & Marketing
77 things to do for kids in Ireland's Hidden Heartlands
A guide to 77 fun activities and attractions for children in Ireland's Hidden Heartlands.
July 2026
15 min read
Sales & Marketing
Ireland's Hidden Heartlands: Yours to uncover
A comprehensive brochure highlighting the best experiences across Ireland's Hidden Heartlands.
July 2026
42 min read
Sales & Marketing
The Shannon and Shannon-Erne: Discovering the real hidden gems
Personal recommendations from locals on the best hidden gems along the Shannon and Shannon-Erne.
July 2026
154 min read

Access tourism statistics and visitor research for destinations across Ireland’s Hidden Heartlands.

Research
Key tourism facts: Ireland's Hidden Heartlands 2024
Ireland's Hidden Heartlands in 2024: Visitor numbers, revenue and the demographics behind the data.
August 2025
4 min read
Resources
Visitor report Hodson Bay 2025
A detailed visitor monitoring and research report for Hodson Bay in 2025.
44 min read
Resources
Visitor report Banagher 2025
A detailed visitor monitoring and research report for Banagher in 2025.
July 2026
36 min read
Resources
Visitor report Portumna 2024
A detailed visitor monitoring and research report for Portumna in 2024.
July 2026
40 min read

Access brand guidance and communications resources to help you promote Ireland’s Hidden Heartlands consistently and effectively.

Sales & Marketing
Ireland's Hidden Heartlands brand toolkit
A comprehensive guide and resources for ireland's hidden heartlands brand toolkit.
July 2026
42 min read
Sales & Marketing
Communications and visibility guidelines for beneficiaries
Guidance for EU Just Transition Fund beneficiaries on communications and visibility requirements.
July 2026
8 min read

View overview
Learn about the strategy shaping sustainable tourism development across Ireland’s Hidden Heartlands.
View plans
Access Destination and Experience Development Plans for locations across Ireland’s Hidden Heartlands.
Contact the local team
Connect with the Ireland's Ancient East regional team for local contacts, practical guidance and support to help develop tourism across the west coast.
Access resources
Access brand guidance, strategy documents and practical resources for Ireland’s Hidden Heartlands tourism businesses and partners.