Ireland’s Hidden Heartlands: Destination and Experience Development Plans

See how local plans are shaping stronger destinations, visitor experiences and tourism opportunities across Ireland’s Hidden Heartlands.

Developing tourism across the region

Lough Derg Destination and Experience Development Plan
Supporting sustainable tourism across Tipperary, Clare, and Galway through a five-year plan.
Upper Shannon, Shannon-Erne and Border destination and experience development plan
Supporting sustainable tourism across Cavan, Leitrim, and Roscommon through a five-year plan.
Draft Ballyhoura Country Destination and Experience Development Plan
Review the draft Ballyhoura tourism development plan and related consultation documents.

Supporting businesses in Ireland's Hidden Heartlands

Overview
Align with the regional experience brand to build stronger visitor experiences across Ireland’s Hidden Heartlands.
Resources
View strategy documents, brand assets and business supports for Ireland’s Hidden Heartlands.
Meet the team
Connect with Ireland's Hidden Heartlands regional team for contacts, supports, and ways to get involved.

Supporting your business in Ireland’s Hidden Heartlands.

View overview
Learn about the strategy shaping sustainable tourism development across Ireland’s Hidden Heartlands.
Contact the local team
Connect with the Ireland's Ancient East regional team for local contacts, practical guidance and support to help develop tourism across the west coast.
Access resources
Access brand guidance, strategy documents and practical resources for Ireland’s Hidden Heartlands tourism businesses and partners.