Use Ireland’s shared Halloween story to reach more visitors with your business

Ireland is the birthplace of Halloween. Ireland Home of Halloween gives tourism businesses a shared seasonal story to connect their Halloween activity across the island of Ireland, increasing reach to visitors and helping extend their stay and participation.

Use the toolkit(Opens in new window)Register a Halloween event

A person in a witch costume holding a torch

Leverage the Ireland Home of Halloween brand

Halloween began here, rooted in the ancient Celtic festival of Samhain. Across Ireland those traditions still shape a season of storytelling, mischief, atmosphere and celebration.

Ireland Home of Halloween brings that story together under one shared brand. It helps tourism businesses, partners and communities connect seasonal activity across the island of Ireland, while building recognition with domestic and international audiences.

The Ireland Home of Halloween Brand Toolkit gives you access to brand assets, and practical guidance to help you leverage the brand, and be part of the drive to make Ireland ubiquitous with Halloween.

Benefits and opportunities for your business

Ireland Home of Halloween is the official brand for the season, uniting Halloween festivities and initiatives across the island of Ireland.

This brand toolkit gives you access to campaign assets, practical guidance and ready‑to‑use resources. Partners, businesses, organisations and individuals can use the brand alongside their own communications, in line with the brand guidelines.

Access ready-to-use assets Use free messaging, visuals and co-branding guidance in your own communications.
Maximise visitor experiencesCreate or enhance seasonal experiences, events and in-destination storytelling.
Reach new audiences Align with a national marketing campaign to reach more people